SINGAPORE: Actor Park Bo Gum has officially been announced as Gucci’s newest Global Brand Ambassador.
On November 5, 2026, Gucci confirmed the news through its official social media platforms, releasing a new film featuring Park Bo Gum alongside the caption, “Our latest Global Brand Ambassador enters the Gucci family.”
This marks another major brand appointment for the actor, who has worked with several international brands over the years.
In November 2022, Park Bo Gum became the first Korean male actor to be appointed as a Global Ambassador for CELINE. He went on to become a Global Brand Ambassador for OMEGA in 2025 and was subsequently appointed Dyson’s Brand Ambassador for the Asia-Pacific region in April 2026.
Park Bo Gum has also remained active in the entertainment industry, taking on a variety of roles throughout his acting career. He gained widespread recognition through popular Korean dramas “Reply 1988” and “Love in the Moonlight”, while his more recent performances in “When Life Gives You Tangerines” and “Good Boy” have further showcased his versatility as an actor.
Following the announcement, Park Bo Gum expressed his excitement about joining Gucci, sharing:
“I am delighted to be part of writing a new story built upon Gucci’s century-long heritage. I look forward to gaining a deeper understanding of the style language Demna will bring to Gucci and embarking on a journey to introduce another layer of aesthetics.”
With his latest appointment, Park Bo Gum adds another global brand to his growing list of ambassadorships. Fans can look forward to seeing more of the actor through his upcoming activities with Gucci.
