SINGAPORE: Nayeon has released a new set of concept photos titled ‘NA-sty_PHOTO.exe’ for her upcoming solo single, ‘NA-sty.’
The newly released photographs present Nayeon in a colourful, digitally inspired concept that combines playful styling, retro technology and striking visual contrasts.
One of the most eye-catching elements is her vibrant magenta hairstyle, featuring a sleek, straight cut with full bangs. Paired with a bright yellow latex mini dress, the look creates a bold contrast against the predominantly white studio backgrounds.
The visual direction extends beyond the studio setting. The close-up portraits further highlight the details of her look, particularly her glossy pink makeup, colourful extended nails and vivid hair colour.
Across the six photographs, the combination of saturated colours, exaggerated styling and computer-inspired imagery gives NA-sty a distinctive aesthetic that draws on elements of Y2K fashion and digital nostalgia.
The title ‘NA-sty_PHOTO.exe’ reinforces the computer-inspired concept, using the familiar executable file extension as part of the promotional imagery.
NAYEON’s “NA-sty” will be released on November 20, 2026, at 2 PM KST.
Check out the concept photos down below!
Article source, images courtesy of JYP Entertainment
