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SINGAPORE, October 8, 2026: BIGBANG’s G-Dragon is taking his creative label PEACEMINUSONE into the beauty industry, with a new cosmetics venture expected to make its debut in the first half of 2027.
The upcoming brand, named PEACEMINUSONE BEAUTY, is being developed alongside South Korean beauty company Goodai Global. The collaboration will bring together G-Dragon’s creative identity and the company’s experience in the beauty market.
Since establishing PEACEMINUSONE, G-Dragon has expanded his influence beyond music through fashion, art and various creative projects. The label has become closely associated with his personal aesthetic, attracting attention for its distinctive designs and collaborations.
The introduction of PEACEMINUSONE BEAUTY will mark the label’s first move into the cosmetics industry. Both companies will be involved in developing the brand, including its concept, products and overall creative direction.
The brand is expected to begin operations in South Korea before expanding into international markets, including the United States and Japan.
Although the first product lineup has not been revealed, further announcements will be made through PEACEMINUSONE BEAUTY’s official social media platforms.
With the debut planned for 2027, fans can look forward to seeing how G-Dragon’s creative vision will translate into the world of beauty.
Photo courtesy of YG Entertainment
