SINGAPORE: G-DRAGON is joining McDonald’s for a new campaign set to roll out across 13 markets in Asia from September 17.
The campaign introduces a new Gochujang Butter Sauce developed by McDonald’s Korea, with participating markets bringing the sauce to their menus through different offerings.
In South Korea, fans can look forward to the McCrispy Gochujang Butter and McSpicy Gochujang Butter, both arriving on September 17. The two menu items come with Gochujang Butter Sauce and Colby Jack cheese, while the sauce will also be available separately for dipping.
The GD and McDonald’s collab will go beyond the menu. G-DRAGON’s fashion label, PEACEMINUSONE, is also getting involved with limited-edition merchandise set to drop later this month.
More details on the PEACEMINUSONE and McDonald’s merchandise will be revealed at a later date as the campaign begins its rollout across Asia.
Article source, images courtesy of McDonald’s KR
